American universities have a long tradition in terms of university sports. The teams of the universities are the flagships and with the success of the teams at the University not only do they get ticket and advertising revenues but also many new students. For young Americans the strength of the college teams plays an important role when choosing a college, as fans they cheer for the team. In this context, the sports teams also serve as a marketing tool for the universities to recruit new students. For this reason, the university coaches budget for the support of talented athletes from home and abroad. The athletes can thereby (fully or partially) cover the tuition fees and living expenses.
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